Move Over Facebook: Ethical Social Media is Here!

I, like many of you, have a (slightly unhealthy) reliance on Facebook. I spend a lot of time there… working, networking and of course socialising. I love my Facebook tribes.

But as a creative, world changer and dreamer I also have a hefty bunch of reservations about the Facebook business model.

Since it was floated on the stock market a couple of years back, they have introduced algorithms which have consistently strangled the reach of pages – forcing page-owners to pay up, or not reach their followers. It’s all about the money now with Facebook as they control feeds.

And then there are other niggles, the recurrent worries about privacy, and ownership of content – and the general feeling that Facebook isn’t friendly… it is in fact Big Brother. And he’s watching us.

But it has become a necessary evil. And one which we tolerate – because it is currently the best social media for communication out there.

Until now.

There’s a new kid on the block – and I’d sit up and take notice if I were Facebook.


tsu1 takes the best of Facebook. And adds on the great bits of Pinterest and Instagram. Pares them down into a stylish, user-friendly interface. In their own words: “Tsu is a community for authentic engagement.”

And adds an ethical business model front and centre:

1. Ownership – We believe in real ownership, which only exists when users own the rights to their content and the economics that come with it. Users should be compensated for their likeness, image and content. It’s simple and it’s the right thing to do.

2. Access – We share social revenues with everyone, for any type of content, size of network or level of influence. Using tsū requires nothing more than what you already do on other social media platforms today.

3. Empowerment – Our model is global, scalable, and designed to empower the user. For the first time every user can be a content creator earning royalties in perpetuity.”

Launched in late October 2014, it had ONE MILLION sign ups in its first FIVE weeks. The migration from Facebook has begun it seems. Or rather, people are willing to bridge the two, with a foot in each camp, waiting to see how it all pans out.

So what’s tsu like?

It looks very like Facebook, but with some of the best bits of Pinterest too. With a clean, user friendly dashboard, it’s an easy to use interface, similar to FB so feels very familiar… It’s super simple to set up your profile – they have great photo editing tools built in. It only takes a few minutes to set up and get going.

The fact that it’s founded on profit share and ethically based makes me think it’ll get a big sector of the disgruntled FB market.


Here’s ten reasons why I think you should check it out.

1) Because it’s ethically run. And focused on creating and maintaining a strong, positive community – not keeping shareholders happy. They take 10% of revenues – the rest is divided amongst content creators and sharers.

2) Unlike on Facebook, you retain ownership of your content. AND you are paid for popular content you share and advertising revenues. Yes. YOU ARE PAID. REAL MONEY. And many choose to donate this money to charity… so it’s extra feel-good. On my third day I made 3 cents… so I’m no millionaire…but it shows you can actually make money – and hopefully as my network grows and users grow this will increase… Look at it this way, it’s 3 cents more than I’ve ever made from Facebook and Pinterest, over a combined total of 9 years.

3) It has great analytics which will look quite familiar to bloggers – so you can easily track likes, shares and comments.

4) You can have two levels of social connection – friends, and followers. Great for all those who have issues with too many quasi-friends on Facebook…where the “Follow” function never really took off…unless you’re uber famous. On tsu follower is the default.

5) You can simultaneously share your tsu posts on Twitter and Facebook – so no need to have to duplicate or triplicate your workload. This really takes the risk out of investing your time and content on a new site.

6) It is easy to choose the types of notifications you wish to receive and how you wish to receive them whether on tsu or by email. Ahhhh!

7) It’s uncluttered – BUT not as basic as Ello. When I tried Ello last year it was too minimalist and old school for me, it felt like a trendy in-club for 20-something designers. This does not. And already has a lot of big names on it.

8) It’s free. You have to pay for the iPad/ phone app – but I don’t have the app, it works well on my iPad using the Safari browser.

9) It uses all the social media protocol you’re familiar with – you post, like share, friend and follow folks. Use @ to tag people, hashtags…nothing new to learn. Phew! The newsfeed is pretty much a mirror image of Facebook – except pictures are even bigger and prettier.

10) You can link it up to Facebook and Twitter and see which of your contacts from those platforms are on tsu so you can connect easily with them.

More FAQs answered:

Can I see it without signing up? No… hence why I’m sharing as much as I can here, so you can make an informed decision before setting up an account.

Can you have a business page? Yes, you can.

Can you set up groups? Not yet. 

Is it just for business people and artists? No, absolutely not. Whilst it is social (like Facebook), what it’s really aimed at is sharing great content – like Pinterest – but with a greater focus on commenting than Pinterest. So you should get less over-emotional personal splurges and life stories than you do on Facebook – and more focused content… so it’s potentially a better place to share blogging content and creative work – and find great resources. Without it getting clogged up in a gazzilion pictures of fluffy kittens. The financial reward for great content should focus people’s minds.

Is it a bit of a pyramid scheme? Yes, totally, that is the basic structure. But you can’t add any money, and you don’t pay to join. So you’re not going to lose any money in it. And you retain ownership of all your content. But because it’s a pyramid scheme, the earlier you get in, and the more people you introduce, the bigger your potential income share.

Want to know more?

Here are some interesting articles on it:

Robert Ryan

I am holding out high hopes for tsu… it is what people like us have been waiting for. But it will only take off if people take a chance on it.

Join us!


It’s invite only at the moment – so I’m inviting you, dear dreamer to join me there…



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  1. J. Santo
    J. Santo01-06-2015

    Yes, I’m on my way to my first $100!. If you need an invite or tips, feel free to use:

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